9.4
Interview
9.4.1
Person In Touch
An interview was conducted in order
to get more information about the company and the brand.
Person : Nicholas Lo
Designation : Branding &
Communications Manager
Phone Number
Mobile
: 6012 721 8857
Office :
603 5569 5088
Fax : 603 5569 4088
Office
: F.O.S (Factory Outlet Store)
Optimum Global Resources Sdn. Bhd.
No.20, U1/20 Jln Jurunilai,
Hicom Glenmarie Industrial Park,
40000 Shah Alam. Selangor Darul Ehsan.
Face to face meeting at F.O.S (Factory Outlet Store) Headquarters, Optimum Global Resources Sdn. Bhd. in Glenmarie.
Meeting time at 2.00pm
Below
are the questions which were asked during the interview and answers.
Questions
|
Answers
|
What
is the situation of the store's market ?
|
In
general, the outlet stores are usually
quiet but only strong during festival
such as Hari Raya, Chinese New Year, Deepavali, Christmas and etc.
|
What
is the issue or problems the products is
facing other than lack of promotion?
|
We
would like to expand make up products, improve the quality of accessories,
give more variety to Men's clothes, kids' clothes and women clothes.
|
Which
is the one among all the categories listed from merchandise or clothing that
you think it still have space to improve in relevant to advertising?
|
New
arrivals, our graphic tee, socks and nail polish are pretty good quality too.
|
Which brand is your competitor? Do you make
comparison with any other clothing brands?
|
Brands
Outlet. We are the first one who began the all-in-one fashion brand in
Malaysia and few years later only exists BrandS Outlet. We, F.O.S outlets
play better music, more colorful and F.O.S is the pioneers who lead the trend
for outlet store.
|
Any
achievement of advertisements been done in the past?
|
We
seldom advertise. We are reverse to publicity and we believe our products
quality and prices gain customers' trust. But we are slowly changing and
starting to do more advertising in future.
|
Are
the clothes sell in F.O.S made by F.O.S in-house design team? or get the
products from other places?
|
50%
of the products in the stores are made by our in-house design team and 50%
are from stocklots and overruns.
|
What
are the unique selling points of F.O.S brand?
|
Affordable,
stylish and good quality.
|
Chapter
10: Precedent Studies
10.1
Advertising Strategy
10.1.1
Packaging and Labelling
Adult and teenagers' footwear
products do not have or require any box or packaging but just a simple label
tag and hanger.
10.1.2
Advertising
F.O.S sponsored a all men cheer
leading team members uniform clothes.
And F.O.S this year came out new
graphic tees with Mickey Mouse design and featured the Mickeymitez cheer
leading team members for Hari Raya promotion advertisement on newspaper.
Online Facebook page serve as
interaction with consumers,
F.O.S Twitter page.
10.2
Precedent Studies
10.2.1
On Sale Displays
10.2.2
Other media advertisements and references
I do not own the images found in the Google search.
Chapter
11: References
F.O.S
Facebook page
F.O.S
Twitter
VOIR
Brands Outlet
Brand
Outlet Facebook Page
Reject Shop
Reject Shop Facebook Page
Retail
research
Retailing
in Malaysia
.(n.d) retrieved 18.11.2011
.(n.d)retrieved 18.11.2011
.(n.d)retrieved 18.11.2011
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