Chapter
9: Research Developments
9.1
Marketplace Research
9.1.1
F.O.S IOI Mall
Two
entrances of F.O.S store in IOI Mall, first floor.
Accessories
are placed on the wall of the pillar and belts
and purses are placed at bottom of the pillar.
9.2
Market Observation
9.2.1
Brands Outlet, IOI Mall
Entrance
of Brands Outlet store, located on first floor, IOI Mall
9.2.3
Comparison
The
market observation for F.O.S and its direct competitor, Brands Outlet was
carried out on the weekday. This was done by observing the customers that came
into the store and buy the products. Below is the result of findings.
Brand & Time\ Actions
|
Walk In & Observe
|
Bought the Products
|
F.O.S
(11.30 - 12.30)
|
13
|
2
|
Brands
Outlet
(12.30 - 1.00)
|
45
|
15
|
9.3
Survey
The surveys were carried out online,
95 participants aged from 13 to above 40 years old. This survey was carried out
in order to know the current situation of retail market in consumer's
perspective.
Survey Questions
1.
What is your
gender?
38 Females
and 57Males
2.
Which age
group do you belong to?
Pie chart
above showing female age groups.
Pie chart
above showing male age groups.
3.
What is your
nationality?
4.
What is your
education level?
Pie chart
above showing female education level only.
Pie chart
above showing male education level only.
5.
What is your
occupation?
Pie chart
above is showing the occupation of the female participants
Pie chart
above is showing the occupation of the male participants
6.
What is your
income range or monthly allowance?
Pie Chart
above is showing the income range or monthly allowance of the female
participants
Pie Chart
above is showing the income range or monthly allowance of the male participants
7.
Please rate
your awareness towards fashion trends, 1 is the least, 10 is the most.
8.
How
important are appearances to you ? Please rate accordingly, 1 is being the
least, 10 is being the most.
21. Please do
give your valuable suggestions regarding to how can F.O.S be further improved
as a economic, all-in-one fashion brand, if any.
more attractive female clothes for youngsters.
|
add more new style and common sizes of clothes
|
no comment.
|
More stylish designs.
|
although is an economic fashion brand, but the quality is really
bad, that's why i will never buy from it again after my first purchase. and
the designs are not really that nice. hope it could improve.
|
Do more online promotion when there's any promotion available at
the outlet
|
A better product display, helpful staff, and improved outlet
ambience (currently looks like a brightly lit warehouse in red and white) to
cater for more fashion forward consumers.
|
I did visit F.O.S for one time. I found that maybe in term of
quality of fabric and design is still need to improve to those strong
competitor like Giordano and etc. Anyhow, I quite like the colour of the
shirt and pants cause almost all looks vibrant and nice. Not those dull
colour.
|
improve on quality of products.
|
If F.O.S introduce more fashion.
|
F.O.S not bad
|
Need to have more fashionable items
|
More advertisements through media online.
|
quality improvement
|
Provide more clothes/apparels in good condition & quality
without tearing up the original brand of the clothes/apparels.
|
Have more designs
|
More unique special new trend nice product
|
Better design, more variety, current stock in store are to safe
.
|
Bring in more nicer cloths.
|
FOS can improve on the quality and size of the product
especially the clothes.
|
design of the product.
|
More range of products.
|
Lighting.Very bright and makes its hard to focus on the
clothes.I prefer ambient lighting.
|
promote more
|
Stop cutting the brand tags when you resell. And bring in more
sizes to accommodate medium-sized consumers such as M and L sizes. Cut down
on the XL and XXL.
|
have more asian sizes instead of international sizes.. provides
more variety and not just t shirt ..
|
Improvement on the quality.
|
more design variety
|
Lower its prices as low as possible because the price now is no
different than any major brand..it should try being competitive by having
cheaper price
|
Please bring those brands which suitable for Asian male size.
|
men's clothes size big.. top better start at size xs.. and
bottom better start on size 27.. thanks...
|
Selling clothes at a more competitive price.
|
should re-organise to display the goods, sometime hard to get
the size i want
|
Cheaper products. After all, it's a factory outlet store.
|
Keeping up to date with current trend and at the same time
making sure F.O.S never lose track of their casual fashion concept
experience.
|
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