Storyboard sketches for TVC

The story board above is mainly playing with the visual and patterns as I though its suitable for a fashion brand. The content of this story board sketch is talking about a man who always rushing working for money to support his family but failed as he fell down and he will be blame for not able to support for his family need and bad reputation. Then here comes a lending hand from F.O.S where offers a better affordable price to him. He rushes to the store and afford to buy more good quality and presentable clothes to family and he feels his shoulder lighter to carry them.

This second idea is showing that shopping in F.O.S store is as easy and as affordable as playing game with lots of fun and free gifts and promotions. 

This third idea is about a family man who got a calendar reminder on his phone remind tomorrow have a family reunion but his relatives are wealthy and wear classy. For social reason, he felt he needs to get some presentable clothes for his wife and kids for not embarrassing his relatives. He look at the window display where the mannequins dresses nicely with the prices displayed. He looked at the expensive prices and picture himself as the mannequin with the sad face and walk away to the next shop. He  is able to sees himself  smiling in the clothes the mannequin wearing with the affordable better price and still similar clothes. He look up to the shop brand and saw F.O.S.

Final Chosen Storyboard for TVC.

The idea of this TVC is to picture ourselves, all the people as the white mannequins with not much of facial expressions and the only tools to express ourselves and distinct ourselves from the crowd are what we wear.

Above each mannequin will have a label stating how much they spend in order to look good on their status and appearances. Then here comes a wonderful looking family wearing all nicely with a label wrote 'Total Family Clothes Cost = RM950" Next, there comes another family mannequins but they are in colours instead of plain white mannequin which shock the rest of the mannequins but they are wearing similar clothes with the previous family. Both of them walking in the crowded city and they both saw each other with label stating different prices where the coloured mannequins family have lower price but they look as stunning and nice as the another family. And they are in colours, this is a metaphor to show that what they are wearing colours up their lives which is the F.O.S brand and the green coloured mannequin shows his palm with the F.O.S brand and tapped on the white mannequin guy and he turned into orange colour and both of them become having the same price and both happy as they both are in colours.